Periodix: Linkedin AI sales generating tool. 1st auto sales assistant software

Re-engage Your Old Contacts and Bring Back New Opportunities

Every sales person has hundreds of “dead leads”—those who seemed promising but then stopped responding. It’s easy to move
on and focus on the leads that show interest right now, but so many missed opportunities are hiding in those forgotten leads.

In this use case, I’m sharing my personal system for re-engaging those leads and turning them back into real opportunities.
Check it out, and let’s make those quiet leads count! 🚀

Olga Yasynska

Sales Director at Periodix with 18+ years of experience

Use Case

Reconnect with leads who have shown interest in the past and build on existing relationships

After months of sales outreach, it’s common to accumulate hundreds of leads—warm contacts that you’ve communicated with, sent proposals to, or had meaningful conversations with. Some may have asked you to reconnect in six months, and it simply slipped through the cracks.

Through our work with Sales Managers, SDRs, and entrepreneurs, we’ve seen that the primary focus often stays on fresh leads who express interest in the moment. Leads who initially showed interest, scheduled a call, and then disappeared are often left behind. However, their lack of response doesn’t necessarily mean they’re not interested. They might have been busy, priorities might have shifted, or the timing wasn’t right. 

Over time, things change. Businesses evolve, and needs arise that may align with the services you offer. Reconnecting with these leads can often yield better results than starting from scratch, as you already have a communication history and a relationship to build upon.

Why Re-engaging Makes Sense

Reaching out to old leads often leads to more productive conversations than contacting brand-new prospects. According to HubSpot, sales teams who follow up with warm leads achieve a 20% higher close rate than those relying solely on cold outreach. Additionally, Salesforce reports that 80% of sales require at least 5 follow-ups, underscoring the importance of persistence.

Your previous interactions create a sense of familiarity, making it easier to re-establish a connection and continue the conversation.

Re-engage with Periodix

Fast Suggestions for Following Up with Old Leads

Revisit past conversations
“Hi [Name], we spoke a while ago about [specific topic]. I wanted to follow up and see if anything has changed on your end or if there’s a way we can assist you now.”
Provide updates
“Hi [Name], since we last connected, we’ve made some updates to [your product/service]. I thought you might find it relevant to what we discussed previously.”
Share insights or resources
“Hi [Name], I came across [a resource or news related to their industry] and thought it might be helpful for you. I’d love to reconnect when you have time.”

Re-engage Automatically with Periodix

Periodix makes it simple to reconnect with your old leads without adding more to your plate.